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(This is part of a new series I'm doing called Sometimes on Wednesdays I Like To Talk About Blogging.)
I was dragged into Twitter kicking and screaming. KICKING AND SCREAMING, y'all.
(
When I'm kicking and screaming I'm from Texas.)
I protested that it was a waste of time.
I was already doing too much online.
And besides it was {{stage whisper}} -
Just Kind Of Dumb.
I emailed back and forth with a fellow Twitter hater, saying "it's nothing more than name dropping and virtual social climbing." "140 characters of insipid nothing."
Ahem.
After about a month-and-a-half of ACTIVE participation I now have to admit that I was wrong.
Not just wrong, but OH SO VERY WRONG.
(Somewhere out in internet land Azucar is smirking, because SHE TOLD ME SO.)
I'm here to tell you that if you are trying to grow a platform because you're an aspiring author or life coach or a singer or dinosaur trainer or WHATEVER, or (probably far more likely) if you're a blogger who is serious about blogging and growing your readership - you might want to check into Twitter.
(If you're above things like traffic and readership then feel free to happily ignore me.)
Here is why you need Twitter...
Twitter is a great way to get to know other bloggers
This is the beauty of Twitter - you get a chance to talk to folks who are not already in your blogging circle (and who might not even be on your radar), and it can help you to get better acquainted with bloggers who you already know and love. I'd never read
Natalie or
Loralee until I met them on Twitter (tragic oversights in both cases), but now they are both must reads. I read
Kristy's blog for years, but had never had an actual conversation with her until I found her on Twitter and we bonded over babies and blog conferences. And where else can I have random conversations with
Finslippy about easter candy and hero worship?
Twitter can help drive traffic to your blog
After only a month or two of active participation, Twitter is now my
fourth highest source of blog traffic. Kind of remarkable when you consider that I've been blogging since 2007.
Of course, you won't get traffic if you just sign up and lurk around. You have to actually SAY STUFF and TALK TO PEOPLE and you have to have followers - because followers are the people who will click on the bright shiny links you post and who might share those links with others.
So how do you get followers?
WHY I'M SO GLAD YOU ASKED.
Here are a few tried and true methods (and by tried and true I mean that over the ginormous period of time I've been on Twitter these methods appear to be working well enough):
- Friend of a Friend: People notice when someone they follow has a fun conversation with you. Of course, since they aren't following you yet, they can only see half of the conversation. Sometimes they'll take the leap and decide to follow you so that they can read the whole thing. (Twitter is eavesdropping HEAVEN.)
- Retweets: If you post a link to your fantastically clever blog post, one of your tweeps (twitter friends) might retweet it (basically reposting it for THEIR followers). If some of those folks find it useful/funny/interesting, they might follow you.
- Introducing Yourself: You can have a conversation with someone you don't know. If they enjoy the conversation, they might follow you.
- The Power of Suggestion: On Follow Friday (#ff) your existing tweeps might suggest that others follow you.
- Following: If you follow someone, they just might follow you back. Or they might not. Don't be offended either way, some people (AHEM) are just a little scattered and forgetful.
The end result is that more people have a chance to get to know you, and to get to know your writing and your blog. All good stuff.
Twitter gives you access to information you won't get anywhere else
Twitter is all about information - whether it's information you read on a link someone tweets, or information gained just by BEING IN THE ROOM when people are busy planning/plotting/organizing/befriending.
A few things to keep in mind:
YES, Twitter can be a massive waste of time
Just like blogging, Twitter CAN BE a massive time suck. You have to find a balance that works for you. I tend to keep a twitter window open while I'm working in the mornings, and will tweet sporadically throughout the morning - especially if someone like
Beck or
Stephanie is online. But when I'm done working, I usually try to TURN OFF THE LAPTOP and leave Twitter (and blogging) behind until my kids are in bed.
Twitter can be confusing at first
You log on and look around and think - um, what in the what what? Nobody you know is automatically there. It's just a list of strangers saying really bizarre things.
That's why you have to find people to follow.
Then Twitter looks more like this:
There are lots of free applications that can help you to make sense of what's going on.
I like
HootSuite. There's a column on the left where I can see what all of the people who I follow are saying, a column in the middle where I can see what people are saying to or about ME, and a third column for private (direct) messages 'specially for me.
So there you have it.
Mea culpa Twitter.
Please to forgive.
Next week, unless I forget/get too tired/run off and join the circus, I'll post my suggestions for how to get started on Twitter without making a fool of yourself (LEARN FROM MY MISTAKES, PEOPLE. LEARN FROM MY MISTAKES).
Now get out there and tweet your brains out.
You can find me on Twitter at @suelikestoblog, overusing capital letters and emoticons.
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